Organizations worked for
Strong experience across consumer web, data center automation, enterprise, security, automotive design for gloabl markets including US, India, Middle East and APAC
VP, User Experience and Design
(Jan 2018 - Present)
Marketing Cloud B2C and B2B
, Customer Data Management, Segmentation, Analytics, Social Relationship Management, Multi Variant Testing
Head of Design
(2015 - Jan 2018)
Software Defined Networks, SDWAN, Virtual Network Orchestration, Security and Threat prevention for Enterprise and Service Provider Networks
Sr. Director, Director, Design
(2005 - 2015)
Yahoo Search, Search Monetization, Sales Analytics, Shopping, Small Business, Yahoo Groups, Answers, Sports, News and Entertainment products for regional markets like India, South East Asia, Middle East
Sr. Manager, Principal Designer
(2000 - 2008)
Data Management and Archiving, Server Clustering, Storage Area Networks, Network attached Storage, WEB and WAP interfaces
Industrial Designer
(1994 - 2000)
Motorcycle and Moped design, Clay modelling, surface modeling. Materials. Desgin for Dishwasher, automotive accessories, smart card readers
Blogs on Design and Design Management
How to hire and select the best
First of the three part series on Building High Performance teams, this blog is about how to build a brand for your team, attract and hire the best. How to run perfect interviews. Evaluate candidates based on competencies instead of skills and more ..
Design Principles
Define, Socialize, Use to Quantify design and evangelize user centered thinking
8 Quick Bites on Design
Random thoughts on design, research, problem solving and most measuring the impact of design
Motivating Individuals at Work
How to motivate individuals at work and inspire them to deliver their best
Visit Blog
Written or co-authered by me
Software Product Design
A glimpse of my work conceptualizing and designing software products across a wide range of domains, ranging from consumer web, analytics to data center management and networking. The consumer products range across a variety of domains like entertainment, news, finance, communications to search designed for global markets including Emerging Markets, Middle East, Asia and North America..
Industrial Design
I started my career as an automotive designer. Designed Motorcycles, automotive accessories, dishwashers etc during 1996 to 2003, New Packaging Design for Juniper NFX series
My Hobbies and Passions
I believe that every person should have hobbies. Hobbies teach you a lot about following your passion, planning, perceverance, self learning, troubleshooting and collaborating with like minded people. I have pursued several interests outside work over many years and the experience has been very gratifying.
Mastered and own 8 different methods of brewing Coffee
Took about 200 attempts to get all parameters right for latte art
Endurance Road Biking
Passionate about flying, My first flying lesson
Successfully flown and landed a Boeing 737 on simulator
Home flight simulator setup
Love to tinker with Electronics -Built an Auto Pilot panel for home flight simulator using Arduino
Built a gaming pc to power my flight simulator
References (via LinkedIn)
Wayne Greenwood
Product Director at Yahoo
Shortly after Marissa Mayer took over as Yahoo's new CEO, Sandeep was tasked with rebuilding a Yahoo Search Design team reduced to one FTE and a handful of hourly contractors. Sandeep completely rebuilt the team, stocking it with talented & motivated designers who do fantastic work and have helped shape the vision of future Search products at Yahoo.If your company needs to build (or rebuild) internal design competency from the ground up, Sandeep is a seasoned design executive with the ability to identify, recruit, retain, and lead the top-notch design team that will take your products to the next level.
Andre Vanier
Vice President, Product at Yahoo! Small Business
Sandeep has a strong ability to recruit and manage design professionals.He cultivated a high level of motivation and engagement on his team and promoted consistent collaboration with the product management organization. I worked closely with Sandeep on two key projects and appreciated his emphasis on systems thinking and moving beyond the nine dots.
Fadi Sabbagh
Co-Founder & CPO at Wysada.com
Sandeep was my direct manager during my time in Yahoo, even from long distance he was able to manage, control and develop a coherent design strategy throughout all emerging markets, Jordan was one of them.I learned a lot from Sandeep, developed me as a manager and empowered everyone who reported to him. As a mentor to me, his advises and thoughts are still something i admire and follow.Mastering User Experience is one thing, but his leadership and overall knowledge makes him someone i look up to.
Katrina Tempero
Sr. Experience Designer at Yahoo!
Sandeep is a supportive leader who cultivated a collaborative, fun, productive environment within our group. His commitment to innovation has been inspiring; giving the team a runway for ideas born out of passion. His mentorship and guidance has laid the foundation for our team to turn ideas into outstanding products that charm users while simultaneously achieving business goals.
Xiao Dan Wang
Experience Designer at ThoughtWorks
I worked with Sandeep for about a year and very much enjoyed the positive working experience with him. He is a very supportive manager, who really spends time and efforts listening to you and growing the team. He is not a micro manager and has a relaxed attitude, which is very pleasant and approachable. It is very rewarding to be part of his team because he is very good at spotting talents, and recognize the value each member brings into the team. He puts together some award winning working groups, which achieved many milestones at Yahoo!. It was a great pleasure working with Sandeep and learn from his unique management style
Nisha Victor
Director of Product Management
Sandeep and I have worked together on multiple projects at Yahoo. Sandeep does a great job of hiring up strong talent on his team and fostering a collaborative culture with other groups. He encourages the team to think big and challenges them to not be constrained by the norms. Under Sandeep’s leadership I know that I could always bank on my design counterparts to deliver high quality well thought out designs and I have even gotten used to the idea of design delivering ahead of schedule.